Womenswear brand Uniqueness launched an online project during Milan Fashion Week this season, inviting members of the public to upload their own choice of inspirational images to virtual mood boards, which will make up the mood boards for the label’s forthcoming collection.

Based on the idea of Uniqueness designer Alessandra Facchinetti’s personal diary, where she records images and words that inspire her, the project aims to involve its audience in its creative process whilst also creating an online network of creative contributors.

To contribute to Cast Uniqueness, visit cast.uniqueness.com