In line with our Hyperculture macro trend, Alexandre Herchcovitch presented a rich and colourful A/W 13 collection for his Herchcovitch line at Fashion Rio. In a super-hybrid mix of influences, the silhouettes were inspired by our 60’s Futurism trend while colours and details come from the Peruvian culture.

Earthy tones and nature prints dominated the swimwear collections presented at ELLE summer preview tonight in São Paulo, with strong influences from our spring/summer 2012 macro Primal Futurism.

Coach confirms our SS13 macro trend - Artorial with their James Nares tote range for men featuring London-born, New York-based artist. 

Artorial is part of our Story of Now trend which explores beauty in the everyday, documenting the personal and curating the mundane.

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