La Stupenderia’s in-store merchandising swings into spring by accenting aquarelle pastels with zesty lime. WGSN store shot, Milan

La Stupenderia’s in-store merchandising swings into spring by accenting aquarelle pastels with zesty lime. WGSN store shot, Milan

Jokingly referred to as the Oscars of the design world, the @DesignMuseum ’s Designs of the Year 2013 exhibition spans fashion, product, digital and architecture. City by City previewed this year’s nominees, which include Thomas Heatherwick’s Olympic Cauldron, Nike’s Fly Knit trainer and Marni’s hand-woven chairs.

WGSN’s highlights ranged from ColaLife, an anti- diarrhoea kit inspired by Coca Cola. Based on the reality that Coca Cola is more readily available than basic medicine in many developing countries, non-profit organisation @colalife developed a medical package, transportable within Coca Cola crates.

To an augmented reality app, which displays animations of cartoon woodland creatures when scanned over any product displaying the readable algorithm – in this case, porcelain plates!

We’ll be posting a few more favourites this week. ‘Like’ the one you think should win. #designsoftheyear